Dark and Lovely Fade Resist Rich Conditioning Color – Natural Black [372]

The perfect balance of depth and dimension. Dark and Lovely Fade Resist in Natural Black [372] is a permanent hair color designed to provide a rich, soft black finish that looks authentic and vibrant. Unlike the stark intensity of Jet Black, this shade offers a more realistic, "born-with-it" appearance while delivering the same legendary performance the brand is known for.

Infused with Argan Oil and Vitamin E, this formula utilizes "Moisture Seal" technology to protect the hair from dryness and breakage, ensuring your strands stay soft and healthy-looking for up to 8 weeks.

Key Benefits:

• True-to-Life Color: Delivers a deep, "Natural Black" result that enhances your hair’s natural beauty with a high-shine finish.

• Fade-Resistant Formula: Engineered to lock in color for up to 8 weeks, maintaining its richness through multiple washes.

• 100% Gray Coverage: Provides complete and uniform coverage, even for stubborn or resistant gray hair.

• Advanced Moisture Seal: Helps protect natural, relaxed, or texturized hair from damage during the coloring process.

• Triple Conditioning: Includes a post-color conditioner enriched with Argan Oil to instantly restore softness and shine.