Dark and Lovely Fade Resist Rich Conditioning Color – Jet Black [371]

The #1 permanent hair color for women of color. Dark and Lovely Fade Resist in Jet Black [371] is a legendary high-shine formula designed to deliver intense, deep black color that lasts up to 8 weeks. Engineered with "Moisture Seal" technology, this hair dye doesn't just change your color—it locks in moisture to protect relaxed and natural hair from dryness during the coloring process.

Infused with a nourishing blend of Argan Oil and Vitamin E, this formula ensures your hair remains silky, manageable, and brilliantly dark from root to tip.

Key Benefits:

• Fade-Resistant Technology: Provides a vibrant, deep "Jet Black" result that resists fading and stays true for up to 8 weeks.

• 100% Gray Coverage: Completely covers even the most stubborn gray hairs with a rich, uniform pigment.

• Moisture Seal Protection: Specially formulated to help protect hair from breakage and dryness, making it safe for chemically treated or natural textures.

• Deep Conditioning: The post-color conditioner is packed with Argan Oil to help restore softness and shine immediately after dyeing.

• Non-Drip Cream Formula: The thick, creamy consistency ensures easy application without the mess, allowing for precise saturation.